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Marshall McLuhan – The net

September 30, 2014

“To abstract sound from meaning and then to enclose that sound in a visual space happened only with the Greek alphabet. The Phoenicians proceeded only so far as to visualize consonantal sounds. And this abstraction achieved by the Greeks and transferred to the Romans created an imperial visual net in which the Western world has captured every oral culture that it has met. …

By the meaningless sign linked to the meaningless sound we have built the shape and meaning of Western man.”

(from The Gutenberg Galaxy [1962])

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